BONOBOS

Pioneered by Bonobos in 2011, the innovative Guideshop retail model evolves the in-store shopping experience by providing one-on-one customer service and eliminating hassles associated with a traditional retail store. Rather than searching for assistance, customers are assigned a Guide upon arrival. Bonobos Guides, similar to personal shoppers, are experts trained in fit and style who guide customers through the wide range of Bonobos merchandise such as suits, pants, shirts, jeans, swim, underwear, outwear and more.